Company Info
Founded on: 2004
CEO: Mark Zuckerberg
Headquarters: 1 Hacker Way, Menlo Park, California 94025
Employees: 44,942 employees as of December 31, 2019
Facebook Statistics
Total Number of Monthly Active Users:
2.50 billion
Last updated: 9/4/19
Total Number of Mobile Active Users:
2.26 billion
Last updated: 9/4/19
Total Number of Desktop Active Users:
1.47 billion
Last updated: 9/4/19
Total number of Mobile Daily Active Users:
1.59 billion
Last updated: 9/4/19
Facebook Stories Daily Viewers:
500 million
Last updated: 9/4/19
Facebook Demographics
- Facebook users are 54% female and 46% male.
- Of all the people on the internet, 83% of Women & 75% of Men use Facebook.
- Average Facebook user has 155 “friends”.
- Around seven-in-ten U.S. adults (69%) use Facebook.
- 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64.
- 88% of online users of age 18-29 are on Facebook, 84% of those 30-49.
- 82% of college graduates are on Facebook.
- 75% of online users of income more than $75K are on Facebook.
- Almost 90% of Facebook’s Daily Active Users Come from Outside the US/Canada.
- The largest population on Facebook is from India with over 270 million users followed by 190 million from the US.
- Brazil and Indonesia both have around 120 million users.
- Monthly Active Users from Asia are 1,013,000.
- Europe has 387 million Facebook users.
- 96% of Facebook users accessed via mobile devices.
Facebook Advertising Statistics
- Facebook has over 7 million advertisers.
- 93% of marketers use Facebook advertising regularly.
- Images account for 75-90% of Facebook advertising effectivity/performance.
- 20% of Facebook’s mobile ad revenue comes from Instagram.
- The Average CPC for Facebook Ads Is $1.86, Average CTR is 0.9%, and Average CPM is $11.20.
- Facebook’s share in the global digital advertising market is 19.7%.
- Facebook’s potential reach of advertising is 1.9 billion.
Facebook Financial Statistics
- Facebook Q4 2019 revenue is $21,082 millions.
- Average Facebook revenue per global user is $7.26.
- Facebook Full Year 2019 revenue is $70,697 millions.
Fun Facts
- Facebook accounts for over 45 percent of monthly social media visits.
- 5 billion comments are left on Facebook pages monthly.
- 42% of customer service responses happen during the first 60 minutes.
- The Facebook like button has been pressed 1.13 trillion times.
- 100 million hours of video are watched on Facebook every day.
- Every 60 seconds, 317,000 status updates; 400 new users; 147,000 photos uploaded; and 54,000 shared links.
- Facebook Gets Over 8 Billion Average Daily Video Views.
- 85% of Facebook users watch videos with the sound off.
- Captioned video ads can increase video view time by an average of 12%.
- 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
- 350 Million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
- 20% of videos are Live Broadcasts.
- Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
- 55 million status updates are made every day.
- Facebook is available in 101 languages with over 300,000 users helping in translation.
- Facebook-owned apps have a combined 16 billion downloads.
- Facebook has a whopping 4.6 billion downloads over the last 10 years.
- 1.4 billion people use Facebook groups.
- Facebook Watch has a global daily user base of 140 million, who spend an average of 26 minutes per day watching video.
- Most followed person on Facebook is Cristiano Ronaldo with 122 million subscribers.
- 36% of top stories on Facebook are related to politics.
- There are 120 million fake users on Facebook.
- Facebook users spend 38 minutes per day using the platform.
- 87% of coworkers connect using Facebook.
- 74% of Facebook users visit the site daily.
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